← Doughty Group campaign calendar

AF 6 Week 3X Challenge · Doughty Group × Fit Media

Three daily commitments. Six weeks. One stronger member.

The AF 6 Week 3X Challenge turns the existing 6STRONG programme into one visible club experience for acquisition, member re-engagement, retention and referrals.

Launch offer capacity30new-joiner places at $89

01 / The 3X model

One commitment in each pillar. Every day.

Participants are not being asked to overhaul their whole life. They choose three actions they can repeat: one for movement, one for fuel and one that keeps them showing up.

01

Move

Choose a realistic daily movement commitment that fits the participant’s starting point.

02

Fuel

Choose one repeatable nutrition or hydration commitment—simple enough to sustain.

03

Show up

Choose the action that keeps the participant connected to training, recovery or the club team.

3X all three completed · 2X two completed · 1X one completed · Reset learn, restart, keep moving

02 / Two entry paths

One challenge. Two reasons to join in.

The club gets a strong acquisition offer without creating a separate experience for existing members. Everyone follows the same three-commitment structure.

Existing membersFree

Use AF6 to re-engage, build consistency and create visible energy inside the club.

  • Free entry into the six-week challenge
  • Six-week programme and A3 fold-out companion
  • 6STRONG app access and participant onboarding
  • Six Evolt body-composition scans
  • Anytime Fitness towel and drink bottle
  • Club-team support across the full challenge
First 30 eligible new joiners$89

Launch pricing positioned against a working retail value of $299, subject to final club-approved terms.

  • 24/7 access key and six weeks of membership fees
  • Six-week programme and A3 fold-out companion
  • 6STRONG app access and participant onboarding
  • Six Evolt body-composition scans
  • Anytime Fitness towel and drink bottle
  • Club-team support across the full challenge

03 / Participant experience

Make six weeks feel structured, supported and finishable.

The experience combines the app, a physical companion, six scan checkpoints and simple staff touchpoints. The goal is daily visibility—not perfection.

01Choose three

Set one commitment under Move, Fuel and Show Up.

02Baseline

Complete onboarding and the first Evolt scan.

03Track daily

Use 3X, 2X, 1X or Reset across the 42-day grid.

04Stay connected

Use 6STRONG and club touchpoints to keep momentum visible.

05Finish strong

Complete the final scan, review the change and recognise completion.

Campaign creative

Watch the story

The first visit, the support and three daily habits. Play the full journey or browse the shorter social formats.

Two young adult friends arrive at the club. We should go. Let’s actually go. Six weeks to start backing yourself.Loading image…

1 / 10Let’s actually go

Full size ↗

Social creative · Six audience directions

One offer. Different reasons to start.

Women and men across 18–24, 28–40 and 50–65 get creative they can see themselves in. The people, headline and starting motivation change; the $89 offer and supportive six-week experience stay consistent.

The message: six weeks to start building three habits—Move, Fuel and Show Up—with a programme and a team to help. Show a believable first step, without promising a dream body in six weeks.

The action: message “3X” to get started. Pair each ad with a club-managed message destination and a staff reply that explains the offer and offers an onboarding time.

18–24 · WomenExisting direction
Friends take a gym selfie. Six weeks is just the start. Build three habits worth keeping. Start for $89. Message 3X. First 30 eligible new joiners. Club terms apply.

Six weeks is just the start.

A welcoming first step, familiar faces and confidence to keep showing up.

Suggested post copy

A first visit. A plan to follow. A club team in your corner. Start building your Move, Fuel and Show Up habits with the AF 6 Week 3X Challenge. Message ‘3X’ to find out more.

$89 for the first 30 eligible new joiners. Includes key, six weeks’ membership, challenge programme, app, trainer onboarding, club-team support and six body scans. Club T&Cs apply.

Download ad ↓
18–24 · MenNew creative
A relatable young adult man chats with a trainer at the gym. First day? We’ve got you. AF 6 Week 3X Challenge, six weeks for $89, with onboarding, club support and six body scans.

First day? We’ve got you.

Make the first session feel approachable, with someone to explain what to do.

Suggested post copy

You don’t need to have it all figured out. Start with trainer onboarding, a programme to follow and a club team you can ask. Six weeks to build a routine worth keeping. Message ‘3X’ to get started.

$89 for the first 30 eligible new joiners. Includes key, six weeks’ membership, challenge programme, app, trainer onboarding, club-team support and six body scans. Club T&Cs apply.

Download ad ↓
28–40 · WomenNew creative
A woman in her thirties enjoys a candid moment at the gym. Make room for you. Six weeks for $89 with an access key, membership, programme, app, trainer onboarding, club support and six body scans.

Make room for you.

Time for yourself and a realistic routine, without pressure to overhaul your life.

Suggested post copy

Make a little room for something that’s yours. A programme, an app and a club team to help you settle into a routine. Start your AF 6 Week 3X Challenge for $89. Message ‘3X’ to get started.

$89 for the first 30 eligible new joiners. Includes key, six weeks’ membership, challenge programme, app, trainer onboarding, club-team support and six body scans. Club T&Cs apply.

Download ad ↓
28–40 · MenNew creative
A man in his thirties arrives at the club with his gym bag and is welcomed by a trainer. Finish work. Start something. The AF six-week challenge is $89 for eligible new joiners, with a programme and support.

Finish work. Start something.

Turn the end of the workday into a practical starting point for training.

Suggested post copy

Clock off. Bring your gym bag. We’ll help you find your starting point with onboarding, a programme and club-team support. Build three daily habits over six weeks. Message ‘3X’ to ask about the $89 start.

$89 for the first 30 eligible new joiners. Includes key, six weeks’ membership, challenge programme, app, trainer onboarding, club-team support and six body scans. Club T&Cs apply.

Download ad ↓
50–65 · WomenNew creative
A woman in her late fifties shares a confident moment during a supported strength session. Strong for the good stuff. Six weeks for $89 includes membership, programme, app, onboarding, club support and six body scans.

Strong for the good stuff.

Strength and confidence for the things you enjoy, with a supported start.

Suggested post copy

Build strength for the things you love doing. Start with trainer onboarding, a programme to follow and a team to ask along the way. Your AF 6 Week 3X Challenge starts at $89. Message ‘3X’ to learn more.

$89 for the first 30 eligible new joiners. Includes key, six weeks’ membership, challenge programme, app, trainer onboarding, club-team support and six body scans. Club T&Cs apply.

Download ad ↓
50–65 · MenNew creative
A man around sixty smiles during a guided gym session. More in the tank. AF 6 Week 3X Challenge, six weeks for $89, including key, membership, programme, app, trainer onboarding, club support and six body scans.

More in the tank.

Everyday energy and a sustainable training rhythm, rather than an extreme transformation.

Suggested post copy

Start building strength and a routine you can keep coming back to. Six weeks of club access, a programme, onboarding and club-team support for $89. Message ‘3X’ and we’ll help you take the first step.

$89 for the first 30 eligible new joiners. Includes key, six weeks’ membership, challenge programme, app, trainer onboarding, club-team support and six body scans. Club T&Cs apply.

Download ad ↓
Learn from the response. These are creative angles to test. Compare enquiries, booked visits and joins for each direction, then refine the message and imagery around the people who respond. The first 30 places are shared across the club’s campaign, not 30 per ad.

Creative examples use AI-generated people and illustrative club settings. The 18–24 women’s direction uses the existing story image; the other five ads are new.

Earlier offer concepts
The $89 bundle includes an access key, six weeks’ membership, challenge and programme, trainer-led onboarding, club-team support, six Evolt scans, 6STRONG app, towel and drink bottle. First 30 eligible new joiners. Club terms apply.All this for $89? ↗A collage of the friends, body scan and onboarding with the complete $89 offer. Access key, six weeks’ membership, challenge, programme, app, onboarding, support, six scans, towel and bottle. First 30 eligible new joiners. Club terms apply.Six weeks. A proper start. ↗

04 / A3 fold-out companion

Compact in hand. Expansive in use.

The A3 sheet folds into a practical participant companion. It bridges the gap between digital programming and the daily act of choosing, tracking and restarting.

CoverAF 6 Week 3X Challenge

The challenge promise and Doughty Group launch window

My threeMove · Fuel · Show Up

Write one clear daily commitment under each pillar

Tracker42-day grid

Mark 3X, 2X, 1X or Reset without turning one missed day into a lost week

SupportScans + coaching

Record Evolt checkpoints, team touchpoints and personal wins

Completion and prizes

Reward the finish, not a perfect streak.

Completion recognition should strengthen the final week and create a natural transition into the participant’s next membership or training goal.

Example major prize one6 months free

Membership prize subject to final club terms.

Example major prize two$500 Rebel voucher

Campaign prize subject to confirmed funding and terms.

Every eligible finisherNo joining fee

Joining fee waived subject to final eligibility and club terms.

05 / Campaign kit

Everything the Doughty Group needs to launch and run the challenge.

The campaign name leads every asset. The promise explains the idea, the offer creates urgency and the action makes the next step obvious.

01 / CampaignAF 6 Week 3X Challenge
02 / PromiseThree daily commitments. Six weeks. One stronger member.
03 / OfferFirst 30 new joiners · $89
04 / ActionJoin the challenge
01Campaign foundation

Offer + rollout system

  • Campaign brief and approved offer structure
  • Club-specific terms, capacity and launch window
  • Campaign message hierarchy and rollout calendar
  • Final asset checklist and approval pathway
02Paid + organic social

Launch creative

  • Six audience directions: women and men aged 18–24, 28–40 and 50–65
  • Square, portrait-feed and vertical-story formats
  • Launch, reminder and final-places organic posts
  • Ad copy, captions and calls to action
03UGC creative

Real club storytelling

  • Two UGC-style video concepts
  • Hooks, scripts and simple shot lists
  • Real Doughty Group staff/member photo direction
  • Editing notes, overlays and caption copy
04Direct response

Email + SMS

  • Prospect email creative and copy
  • Existing-member launch email
  • Prospect and member SMS scripts
  • Lead follow-up messages for the club team
05In-club campaign

Visible launch assets

  • A-frame or poster artwork
  • Cardio and TV-screen creative
  • Front-desk campaign explainer
  • Prize, progress and finisher creative
06Participant + team

Run the six weeks

  • 250 personalised A3 fold-out companions
  • 3X commitment worksheet and 42-day tracker
  • Staff checklist, scripts and team onboarding
  • Six months of campaign support

Production note: personalised digital artwork and copy are supplied campaign-ready. Physical production includes 250 A3 fold-out companions; other printed items are produced only when included in the final approved scope.

Working club package

$2,000ex GST · Doughty Group

Included production

250personalised A3 fold-out companions

Additional quantity

$500per extra 250 delivered

Includes the campaign brief, offer structure, creative direction, A3 companion setup, base production and delivery, staff launch plan, onboarding and six months of campaign support. Final scope and commercial terms remain subject to approval.

06 / Launch plan

Prepare the whole experience before opening the first place.

Working Doughty Group campaign window: 1 October to 30 November 2026. Dates, terms and capacity should be confirmed before public creative is released.

Before launchConfirm terms

Approve eligibility, capacity, prizes, $89 wording and $299 value framing.

Staff firstMake it tangible

Walk the team through 3X, the companion, onboarding and the daily check-in language.

AcquisitionOpen the first 30

Use one clear launch message for eligible new joiners and keep the capacity visible.

Member activationFill the floor

Invite existing members free so the challenge feels active from the first week.

Six weeksSupport and finish

Use scans, 6STRONG, team touchpoints and completion recognition to maintain momentum.

Next move

Approve the direction, then build the final assets.

Return to the Doughty Group calendar ←Request changes or approve the campaign →

The next production step is the final A3 fold-out artwork and real Doughty Group staff/member creative. No campaign messages are sent automatically.