Good morning. Here’s what’s happening and what needs your attention.
One plan for 6 clubsChoose participating clubs for any campaign. Dates and approvals are shared across those clubs; each club can plan its own rollout. Campaign Hub manages each club’s execution and team access.
Day Zero3 Aug 2026 — 20 Aug 2026Doughty Group · all clubs
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Gift Card Campaigns19 Aug 2026 — 15 Feb 2027Doughty Group · all clubs
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$6 for 6 Weeks3 Sept 2026 — 3 Oct 2026Doughty Group · all clubs
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AF 6 Week 3X Challenge1 Oct 2026 — 30 Nov 2026Doughty Group · all clubs
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Rest of Year Free26 Oct 2026 — 30 Nov 2026Doughty Group · all clubs
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XMAS Member Rewards & Referrals1 Dec 2026 — 19 Dec 2026Doughty Group · all clubs
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$200 Club Credit4 Jan 2027 — 15 Feb 2027Doughty Group · all clubs
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✓01 / Day ZeroCampaign completedFinished 20 Aug 2026 · Expand to review the completed campaign.View completed campaignCollapse campaign
01 / Launch window
Day Zero
A coordinated August launch across the Doughty Group's six clubs, led by the DL-Perforated Gift Card Mail-boxing and supported with high-impact self-print assets and a staff execution plan.
Next move
Organise printing of the A-Frame + optionally print A2/A3/A4 Posters to install in club and or local businesses.
The focus
Pallara, Toowoomba, Beaudesert, East Brisbane, Stones Corner and Yamanto. East Brisbane and Stones Corner share one distribution version, while Brisbane CBD and Albany Creek are tracked as additional support clubs.
What’s included
Targeted mailbox flyer distribution
Self-Print campaign assets
Staff execution plan — sent
Primary print play
The deal flyer drives the launch.
One visible distribution plan keeps the Doughty Group clubs, the artwork and the two delivery windows aligned.
Campaign notesAdd a note for your campaignExpand +
Ready to proceed?
Approve the group campaign
Confirm this campaign direction and notify Daniel to prepare the next step.
03 / Member acquisition
Gift Card Campaigns
A practical programme for member referrals, club-shopper follow-up and local partner introductions, supported by physical cards, a staff guide and the Growth Hub.
Next move
Review the Gift Card Growth System as one outcome-led package, confirm club versions and QR actions, then request any changes or approve when ready.
Campaign package
Your existing campaign package and approval details.
The focus
Start with new-member referrals, follow-up after suitable club tours and a small group of local partners. Give each activity an owner, record the next action and review response and stock weekly.
What’s included
Four-play draft execution guide
Staff scripts and controlled rollout
Individual club versions plus one combined East Brisbane and Stones Corner version
Doughty Group · Suggested starting plan
Make referrals and follow-up part of the daily routine.
Give members something useful to share, give undecided visitors a reason to return, and help local partners introduce people to the club.
Gift-card kit · example artwork. Display stands are optional; confirm club details and offer terms before print.
Before launch: confirm the club’s offer terms, artwork, delivery timing and person responsible. Use the calendar dates to plan the activity and the Growth Hub to manage it.
Campaign notesAdd a note for your campaignExpand +
Ready to proceed?
Approve the group campaign
Confirm this campaign direction and notify Daniel to prepare the next step.
02 / Limited-time acquisition
$6 for 6 Weeks
A sharp group acquisition offer: six weeks for $6—just $1 a week for six weeks—running from 3 September to 3 October.
Next move
Confirm the group offer terms, eligibility, participating clubs and launch assets so the campaign is ready to start on 3 September.
Campaign package
Your existing campaign package and approval details.
Creative package proposal
$6 for 6 Weeks campaign kit
Every creative is rebuilt with your club photography, custom club details and QR codes linked to the official Anytime Fitness $6 for 6 Weeks lead page.
Paid-ad-ready + organic social
Prospect email
Prospect SMS
Club-photo + UGC direction
The focus
Lead with the clearer $1-a-week framing across organic posts, prospect email and SMS, supported by paid-ad-ready creative that each club can deploy through its own media account. Use real club members, staff and UGC wherever possible. Previous campaigns have produced roughly twice the response with this framing; results will vary by club and media execution.
What’s included
High-impact paid-ad-ready + organic social creatives
Prospect email creative and copy
SMS campaign to prospects
Club-photo and member-UGC creative direction
Previous campaign examples
See the offer in action.
Two real Belmont examples showing how the $1-a-week / six-week offer can translate from campaign creative into the club.
Example 01Offer creativeExample 02In-club execution
Observed campaign insight≈2× response
The $1-a-week framing has produced about twice the response in previous paid and organic social campaigns—especially when the creative uses real club photography, members and UGC. Performance will vary.
Paid-ad-ready + organic social
Prospect email
Prospect SMS
Club-photo + UGC direction
Campaign notesAdd a note for your campaignExpand +
Ready to proceed?
Approve the group campaign
Confirm this campaign direction and notify Daniel to prepare the next step.
04 / Acquisition + retention
AF 6 Week 3X Challenge
A repeatable six-week acquisition, retention and referral campaign built around Anytime Fitness’s existing 6STRONG app—with the offer, creative, companion booklet and staff execution system already mapped out.
Next move
Review the AF 6 Week 3X Challenge brief, confirm the club offer and first challenge dates, then request changes or approve the working package.
The focus
The first 30 new joiners enter for $89, positioned against a $299 retail value. Existing members participate free, giving every club one campaign that can acquire, re-engage and generate referrals at the same time.
What’s included
6STRONG app plus six-week challenge programme
A3 fold-out companion booklet and accountability tracker
6 × Evolt body scans, towel and drink bottle
No joining fee for every eligible finisher plus major prizes
Campaign kit, staff onboarding and six months of hub support
AF6 × 6STRONG campaign system
One campaign. Two ways to win.
$89 for the first 30 new joiners. Free for existing members. The 6STRONG app provides the digital programme; AF6 turns it into a complete acquisition, retention and referral campaign.
Your three campaign modules
See it. Run it. Launch it.
Everything is kept in three clear places—no extra system to learn.
AF 6 WEEK 3X CHALLENGE6 WEEKS. STRONGER YOU.$89 FIRST 30COMING SOON
01 / Understand it
Campaign Brief
The offer, inclusions, campaign mechanics, companion booklet, investment and expected return in one easy overview.
Coming soon⌛
02 / See the journey
Watch the Story
Follow the first visit, the support and the daily wins. See the full story, carousels and social ads.
Campaign notesAdd a note for your campaignExpand +
Ready to proceed?
Approve the group campaign
Confirm this campaign direction and notify Daniel to prepare the next step.
05 / Pre-summer push
Rest of Year Free
An eight-club mail-out and digital push designed to capture pre-summer intent before the end-of-year slowdown begins.
Next move
Book the 26 October Australia Post window and confirm the final offer, print stock and eight-club allocation.
The focus
Distribute in the week starting 26 October, then keep the campaign live online through the end of November with the same offer across every touchpoint.
What’s included
Double-sided deal flyer or premium postcard
Digital, A-frame and club-outreach poster pack
Social creative and prospect email
Minimal staff execution guide
0 resources
No resources in this view yet. Open the campaign for its current brief and next steps.
Campaign notesAdd a note for your campaignExpand +
Ready to proceed?
Approve the group campaign
Confirm this campaign direction and notify Daniel to prepare the next step.
06 / Member rewards + referrals
XMAS Member Rewards & Referrals
A short Christmas acquisition and referral push designed to finish the year strongly and keep lead activity moving into January.
Next move
Confirm 14-Day Pass quantities for each club and brief staff on how active members claim and gift their two passes.
The focus
Each active member who visits the club in December can claim 2 x 14-Day Passes to gift to family, friends, their partner or workmates.
What’s included
2 x 14-Day Passes for each visiting active member
Member rewards and referral conversations
Family, friend, partner and workmate gifting
In-club team promotion and handout
Assets included: In-club Poster, Cardio Screen images & Email to members
0 resources
No resources in this view yet. Open the campaign for its current brief and next steps.
Campaign notesAdd a note for your campaignExpand +
Ready to proceed?
Approve the group campaign
Confirm this campaign direction and notify Daniel to prepare the next step.
07 / New-year acquisition
$200 Club Credit
A high-reach new-year campaign built around a $200 Club Credit offer and kept live through 15 February to capture sustained summer intent.
Next move
Book the earliest January Australia Post window, confirm quantities and postcode coverage, then plan the group follow-up cadence through 15 February.
The focus
Hold the week starting 4 January as the working mail-out window, with 11 January retained as the fallback, then continue the digital and follow-up activity through 15 February.
What’s included
$200 Club Credit mailer
Digital acquisition campaign
Club-level distribution and rollout plan
0 resources
No resources in this view yet. Open the campaign for its current brief and next steps.
Campaign notesAdd a note for your campaignExpand +
Ready to proceed?
Approve the group campaign
Confirm this campaign direction and notify Daniel to prepare the next step.
Plan campaigns
Set dates, review briefs, download campaign assets and leave notes for your team. Your changes save automatically.
Use Outreach Hub for local prospects, community partnerships and follow-up. This calendar’s Outreach Hub link opens the demonstration labelled in the sidebar.
