Fit Media × Anytime Fitness — Doughty Group

August 2026 — January 2027

Six-month marketing plan

One clear
campaign calendar.

The full run of activity in one place. Scroll through each campaign, adjust a date or leave a note — the calendar keeps itself up to date.

Review the Day Zero artwork

Day Zero / artwork approval

See it. Mark it up. Approve it.

Current lead concept600 x 900 A-frame / VIP Priority Pass
Click image to enlarge
Campaign Assets
Awaiting artwork approval

Core message

VIP Priority Pass: pre-register, book a time to join and skip the queue on sale day.

Artwork previewIn Club or Outreach Poster
Click to enlarge
Artwork previewLocal Partner Placement
Click to enlarge
Digital launch packSocial, email and SMS previewsComing Next

01 / Launch window

Day Zero

A coordinated August launch across the Doughty Group's six clubs, led by the DL-Perforated Gift Card Mail-boxing and supported with high impact digital and self-print assets.

The focus

Pallara, Toowoomba, Beaudesert, East Brisbane, Stones Corner and Yamanto. East Brisbane and Stones Corner share one distribution version, while Brisbane CBD and Albany Creek are tracked as additional support clubs.

What’s included

  • Targeted mailbox flyer distribution
  • Digital campaign assets
  • Self-Print campaign assets
  • Staff execution plan

Next move

Click to edit
Campaign assets

Primary print play

The deal flyer drives the launch.

One visible distribution plan keeps the Doughty Group clubs, the artwork and the two delivery windows aligned.

PallaraToowoombaBeaudesertEast Brisbane + Stones CornerYamanto
Delivery window 01Week starting 3 August3 Doughty Group clubs
  • Pallara
  • East Brisbane
  • Stones Corner
Delivery window 02Week starting 10 August3 Doughty Group clubs
  • Yamanto
  • Beaudesert
  • Toowoomba

Additional coordination: keep Brisbane CBD's 5,000-piece local drop and Albany Creek visible alongside the six Doughty Group clubs.

Pallara example · Two-page PDFPerforated deal flyer + offer voucher
Front of the Pallara perforated Day Zero deal flyer with joining offer and training T-shirt voucherBack of the Pallara perforated Day Zero deal flyer with club facilities, contact details and pre-registration offer
Automatically showing front and backOpen full artwork ↗

Campaign assets

Everything the club needs.

1 of 3 available assets ready
01Ready

Print campaign assets

Approved artwork, print files and local templates.

Open print campaign assetsSend this folder straight to your printer or print supplier.
02Available soon

Digital campaign assets

Social, email, SMS and screen-ready creative.

In production
03Available soon

Staff execution guide

The playbook, scripts and club rollout steps.

In production

02 / Member acquisition

Gift Cards

Two clean offers that improve follow-up, unlock referrals and give clubs a practical way into local partnerships.

Anytime Fitness 14-Day Pass and 100 dollar gift card display system with card boxes and plant
Campaign guide14-Day Pass + $100 Gift Card systemView Draft Execution GuideView/Approve Quote

The focus

Use the 14-Day Pass for acquisition and new-joiner follow-up, then use the $100 Gift Card across hair and beauty, real estate, corporate wellness and other local partner channels.

What’s included

  • Four-play draft execution guide
  • Staff scripts and controlled rollout
  • Individual club versions plus one combined East Brisbane and Stones Corner version

Next move

Click to edit
View/Approve Quote

Campaign assets

Everything the club needs.

1 of 1 available asset ready
01Not applicable

Print campaign assets

A separate print campaign asset pack is not applicable to this campaign.

Not available for this campaign
02Not applicable

Digital campaign assets

A separate social, email or SMS asset pack is not applicable to this campaign.

Not available for this campaign
03Ready

View a Draft Execution Guide

The playbook, scripts and club rollout steps.

View guideSend this guide to club managers and staff.

03 / Spring acquisition

AF6 Challenge

A six-week acquisition challenge that removes the usual starting barriers and gives the first 50 people a clear, high-value reason to begin/join.

The focus

$299 crossed out to $89 (Fob key) for the first 50, supported by a five-to-one-week countdown and a simple path from challenge enrolment into ongoing membership.

What’s included

  • Six-week tailored fitness programme
  • Up to six body scans and flexible PT inclusions
  • Optional supplement voucher, bottle, towel or bag
  • $100 Club Credit completion reward
  • Staff and participant onboarding booklet with app setup

Next move

Click to edit

Campaign assets

Everything the club needs.

0 of 3 available assets ready
01Available soon

Print campaign assets

Approved artwork, print files and local templates.

In production
02Available soon

Digital campaign assets

Social, email, SMS and screen-ready creative.

In production
03Available soon

Staff execution guide

The playbook, scripts and club rollout steps.

In production

04 / Pre-summer push

Rest of Year Free

An eight-club mail-out and digital push designed to capture pre-summer intent before the end-of-year slowdown begins.

The focus

Distribute in the week starting 26 October, then keep the campaign live online through the end of November with the same offer across every touchpoint.

What’s included

  • Double-sided deal flyer or premium postcard
  • Digital, A-frame and club-outreach poster pack
  • Social creative and prospect email
  • Minimal staff execution guide

Next move

Click to edit

Campaign assets

Everything the club needs.

0 of 3 available assets ready
01Available soon

Print campaign assets

Approved artwork, print files and local templates.

In production
02Available soon

Digital campaign assets

Social, email, SMS and screen-ready creative.

In production
03Available soon

Staff execution guide

The playbook, scripts and club rollout steps.

In production

05 / Member rewards + referrals

XMAS Member Rewards & Referrals

A short Christmas acquisition and referral push designed to finish the year strongly and keep lead activity moving into January.

The focus

Each active member who visits the club in December can claim 2 x 14-Day Passes to gift to family, friends, their partner or workmates.

What’s included

  • 2 x 14-Day Passes for each visiting active member
  • Member rewards and referral conversations
  • Family, friend, partner and workmate gifting
  • In-club team promotion and handout
  • Assets included: In-club Poster, Cardio Screen images & Email to members

Next move

Click to edit

Campaign assets

Everything the club needs.

0 of 3 available assets ready
01Available soon

Print campaign assets

Approved artwork, print files and local templates.

In production
02Available soon

Digital campaign assets

Social, email, SMS and screen-ready creative.

In production
03Available soon

Staff execution guide

The playbook, scripts and club rollout steps.

In production

06 / New-year acquisition

January

A high-reach new-year campaign built around a $200 Club Credit offer and timed to land as January intent peaks.

The focus

Hold the week starting 4 January as the working mail-out window, with 11 January retained only as the fallback if it is the first available distribution week.

What’s included

  • $200 Club Credit mailer
  • Digital acquisition campaign
  • Club-level distribution and rollout plan

Next move

Click to edit

Campaign assets

Everything the club needs.

0 of 3 available assets ready
01Available soon

Print campaign assets

Approved artwork, print files and local templates.

In production
02Available soon

Digital campaign assets

Social, email, SMS and screen-ready creative.

In production
03Available soon

Staff execution guide

The playbook, scripts and club rollout steps.

In production